
Get ready, skeptics. I am about to let you in on a secret. Not just any secret, but the secret to accumulating immense wealth, power, happiness, and fame. This closely guarded secret has been secretly protected and handed down by the rich and powerful secretly through the ages...in secret. I have been on a days-long quest to learn the secret, and I will now share it with the rest of you, my friends, in three easy steps so that you may also bask in its knowledge and utilize the secret to your advantage. Once you have learned this secret, nothing will be out of your reach.
Step One: Write a book.
Name your book The Secret. This title will grab the attention of the average bookstore customer who is looking for an easy answer to their problems in the self-help section. Begin the book by telling your readers a tear-jerking personal anecdote detailing the miserable state of your life before you came upon this great secret. Reiterate to your readers that you alone are in possession of the secret to happiness, wealth, and good health and that you are eager to share it generously and humbly with them. Remember to capitalize the word 'You' throughout the book when referring to the reader. This will make the reader feel important and special and will encourage them to happily recommend your book to their friends and family, which will add to your bank account.
The substance of the book should be composed of two basic arguments: The Argument from Antiquity and The Argument from Authority. The hope is that your readers will not recognize these two arguments as logical fallacies and will find them extremely convincing. Tell your readers that the secret information you are about to share with them has been known by preeminent historical figures for at least 3,000 years, and throw out some names that you think your readers will recognize: William Shakespeare, Socrates, Plato, Ralph Waldo Emerson, Pythagoras, Sir Francis Bacon, Sir Issac Newton, Johann Wolfgang von Goethe, and Victor Hugo*. Also mention that this great secret was delivered through the writings and stories of all of the great religions, and be sure to list these religions by name. Along with Christianity, Judaism, Islam, Buddhism, and Hinduism, remember to mention the Babylonians and Egyptians. This will impress your readers.
Sprinkle each page of your book liberally with quotes from modern-day "experts" to prop up your poorly formed arguments. Your "experts" can be famous, semi-famous, or unknown to your readers as long as their names and titles are typed in capital letters. If your experts are not credentialed, give them titles like "AUTHOR," "INTERNATIONAL SPEAKER," "PERSONAL EMPOWERMENT ADVOCATE", or "LAW OF ATTRACTION SPECIALIST." This will give your readers the impression that your basic premise is correct. If you do this properly, you won't even have to provide citations.
Your book should contain the thinnest veneer of science. Target readers who agree that science is valuable and important but who do not understand it. For instance, quantum mechanics and theoretical physics are very difficult subjects to comprehend. Your readers should find them both mysterious.** You can play fast and loose with definitions in order to convince your readers that your arguments are scientific. Tell them their thoughts act like a magnet and have frequency. Compare their thoughts to electricity or television broadcast signals***, and keep repeating these analogies throughout the book as if they are proper ones. If you have managed to target readers who don't understand how electricity or magnets work but who still use them every day, these analogies will succeed in making them feel that they understand your "Law of Attraction" and will convince them that you are correct.
Step Two: Oprah.
Step two is the most important step in the process. If you can attract Oprah's attention, you can make her power work for you. Contact Oprah, and share stories from your adoring readers who say they have used the secret knowledge you gave them to achieve wealth and happiness. Call them miracles. Talk about how the Universe mirrors the thoughts and feelings of human beings and reflects them back to each of us. Make Oprah's viewers feel like they are the center of the Universe and that they can magically manipulate the Universe and control their own destinies. Allow Oprah to create an even larger audience for yourself.
Step Three: $$$.
Just sit back and wait for those checks to roll in. You are still the keeper of the secret, and your readers will not suspect a thing. ;)
*This list of names is taken directly from page 4 of The Secret.
**Dr. Fred Alan Wolf, who is given the title of Quantum Physicist, Lecturer, and Award-Winning Author, says, "Quantum physics really begins to point to this discovery. It says that you can't have a Universe without mind entering into it, and that the mind is actually shaping the very thing that is being perceived." (The Secret, pg 21)
***"Thoughts are magnetic, and thoughts have a frequency. As you think, those thoughts are sent out into the Universe, and they magnetically attract all like things that are on the same frequency. Everything sent out returns to the source. And that source is You.
"Think of it this way: we understand that a television station's transmission tower broadcasts via a frequency, which is transformed into pictures on your television. Most of us don't really understand how it works, but we know that each channel has a frequency, and when we tune into that frequency we see the pictures on our televisions. We choose the frequency by selecting the channel, and we then receive the pictures broadcast on that channel. If we want to see different pictures on our television, we change the channel and tune into a new frequency.
"You are a human transmission tower, and you are more powerful than any television tower created on earth. You are the most powerful transmission tower in the Universe. Your transmission creates your life and it creates the world. The frequency you transmit reaches beyond cities, beyond countries, beyond the world. It reverberates throughout the entire Universe. And you are transmitting that frequency with your thoughts!" (The Secret, pg 10-11)







